On the coast, in the valley, or up the mountains, Californians need a car that can do it all—and the new RAV4 is the most capable yet. We put it to the test with a few local pros as they attempted the NorCal Triple: surf, wakeboard, and ski all in one epic day. Whatever you get into in California, the new RAV4 is the SUV to get you there.
We used social media and pre-roll to tease the footage before launching a website and pushing out the full content.
All media drove to a landing page where visitors were could learn more about the new RAV4 and find sweet, sweet deals.