Every minute a stroke goes untreated, two million brain cells are lost. Forever. We partnered with Nike to outfit care teams in Vaporflys, the world’s fastest shoe, to create A N.Y. Minute, a one minute film about the importance of speed in stroke treatment.
Filmed entirely at an active hospital, we used specialized lenses to create an immersive experience that lets viewers live a single minute in the shoes of nurses, EMTs, and doctors at NYU Langone, as they deliver life-saving stroke treatment 10 minutes faster than anywhere else. The film aired during the 2023 Super Bowl pregame show.
Case Study
Flight Simulation was created in partnership with the head neurosurgeon at NYU Langone Health and shows how care teams use VR to rehearse brain surgery for higher success rates. Both films were part of the #TheBestOutcomes campaign that saw NYU Langone become the #1 hospital in New York.